37 powerful key words for your CV [Get noticed by employers] (2023)

When you’re trying to land a job, the key words on your CV can make a huge difference.

The right key words will get you noticed by recruiters and show employers why they should hire you.

So, here are my list of 37 key words for your CV, that will effectively communicate your value, and ensure you land plenty of interviews.

1. Improved

Employers love to hire people who can make improvements to their team, business, products, systems or services etc.

Use this term to describe what positive impacts you have made for previous employers.


“Improved the staff booking process by decreasing the amount of steps required to make a booking”

2. Delivered

Show recruiters you are able to drive results in any area of your work, by describing what you have delivered.


“Led 3 projects and delivered 3 office relocations under budget and within deadlines”

3. Reduced

Companies and organisations have limited resources, whether they are money, supplies, people, or anything else.

If you can reduce thewasteof valuable resources, then you should be highlighting it in your CV.


“Arranged new office supplies which reduced budget spend by 25% every month”

37 powerful key words for your CV [Get noticed by employers] (1)

How to structure a CV

4. Managed

Whether you are applying for a manger role, or a junior role, it’s important to show recruiters you have management skills.

Show that you can manage your time, projects, team members and anything else throughout your CV.


“Managed the design of the new company website and vastly improved the sale conversion rate”

5. Coached

The ability to coach others is valuable in all lines of work, so try to include mentions of this key word in your CV, if you can.


“Coached junior team members to improve their skills and increase work quality across team”

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6. Achieved

Employers love achievements; both from a business and personal perspective – so try to show what you’ve achieved in your CV.

E.g “Achieved a 95% pass rate for all quality tests under my remit”

7. Led

It’s important to lead in the workplace, whether it’s a project, team or initiative – so be sure to include examples of your leadership skills.


“Led a team of 3 to deliver a HR improvement project”

8. Developed

Good products and services start as ideas and then need to be developed by good people, to bring them to life.

Show your involvement in development wherever possible in your CV


“Developed a new product feature which enabled users to decrease wastage by 20%”

9. Streamlined

Processes in business can always be improved to save time and money. If you have streamlined processes for employers, talk about it in your CV.


“Streamlined the customer onboarding process by introducing automation to save time and money”

10. Increased

Increases to sales, revenue, leads, and customers are always welcomed by employers, so show examples of how you have helped do this.


“Beat sales targets and increased monthly revenue by £1,000”

11. Established

The ability to start working functions from scratch is essential in the workplace, so if you have established any processes or products etc. include it in your CV.


“Established regular brainstorming sessions to develop new product ideas”

12. Launched

Launching products and services is crucial for commercial businesses, so be sure to highlight your involvement in launches.


“Launched 3 new products in year one and generated £900k in sales”

13. Exceeded

Hitting targets is great, but exceeding them is much better – so ensure you show examples of expectations you have exceeded, with this powerful key word.


“Exceeded January production targets by 23% and delivered 2 weeks ahead of deadline”

14. Accomplished

Accomplishments drive success, so be sure to show recruiters what you have achieved in your CV.

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“Led a major research project and accomplished a major discovery in the energy saving field”

15. Produced

In many industries, It’s important to produce things, whether it’s reports, results, or even physical products.

Show employers what you can produce…


“Produced a suite of major reports to help directors make critical decisions.

See also: 13 CV examplesHow to write a CVStudent CV templates

16. Simplified

Managers don’t like things to be over-complicated, so it’s always beneficial to demonstrate how you can simplify processes.


“Simplified website booking forms by changing language and reducing number of fields”

17. Presented

Public speaking or presenting is a valuable skill, so if you have any examples of times you have presented to colleagues or customers, include it in your CV.


“Presented new investment strategies to clients on a monthly basis”

18. Trained

Training new staff is a crucial element of growing a business or team – showing instances where you have trained staff is always impressive.


“Trained all new staff in the use of new IT systems and office processes.”

19. Designed

Design is an important factor in the functioning of websites, room layouts, marketing material, and many other things.

Giving examples of times you have designed something, shows that you are able to put users and customers first.


“Designed new data collection form to improve customer experience on company website, and collect more leads”

20. Influenced

The power of influence is a great way to drive productivity and results – if you are able to influence others and achieve positive outcomes, write about it in your CV


“Influencing colleagues to record more sales data by producing weekly “good news stories” emails”

21. Published

Having work published internally within your company, or externally on industry websites etc. is a strong signal that you provide helpful insights – so, brag about it in your CV.


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“Have had several industry articles published by leading websites and LinkedIn during my tenure, gaining widespread publicity for the brand”

22. Maximised

Making the most of your resources to get the best results is an attractive trait in all industries – so, show recruiters how you’ve maximised your output.


“Maximised profits by ensuring all resources were allocated efficiently and reducing operating costs”

23. Negotiated

Negotiation is a powerful tool in business, and not just for sales-people. Perhaps you have negotiated better terms from a supplier, or negotiated more budget from a stakeholder – any impressive negotiating you have done, is worth a mention in the CV.


“Negotiated longer payment terms with suppliers, freeing up short-term cash for other expenses”

24. Won

Beating out the competition is necessary in business, so any examples of your winnings should be made prominent in your CV.


“Won 3 consecutive public sector contracts in a row, which allowed us to build further business relationships with the government”

25. Ensured

Employers love to hire staff they can rely on, so if you can ensure quality work and results, let recruiters know with this solid key word.


“Ensured that all clients’ data was safely stored and processed with no leaks or inaccuracies”

26. Saved

Employers will always welcoming savings, whether they are financial savings, saving resources, or saving time. Use facts and figures to show any savings you have made in previous roles.


“Saved 30 hours of writer resource time by introducing new article templates and guidance”

27. Identified

Analytical skills are highly sought after by employers, especially the ability to identify problems that have a negative effect on the organisation. Add any examples of issue identification to your CV…


“Analysed user data and identified 3 major issues that were causing users to abandon the service”

28. Leveraged

To leverage, means to “use something to it’s full advantage” – so use this phrase to give examples of your resourcefulness.


“Leveraged existing customer relationships to gain referrals for new customers by launching referral reward scheme”

29. Resolved

Problems arise continually in all lines of work, across the public, private and charitable sectors. Your problem solving skills can be communicated well by using this key word in your CV.


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“Resolved 155 coding issues across a 6 month time line, resulting in a 23% speed increase in loading time”

30. Maintained

Maintaining a product or service is vital for companies who want to keep their customers/users happy – your ability to maintain something is worth mentioning in your CV.


“Maintained a high standard of health and safety, allowing us to pass 2 inspections with 10/10 scoring”

31. Secured

To secure something for an employer is an impressive feat. If you’ve secure anything for previous employers, whether it be business, data or exclusive rates, mention it in your CV.


“Secured top tier event venues for our marketing events for the next 3 years”

32. Planned

Careful planning is required for any complex task, so it’s beneficial to add this key word to your CV where possible.


“Planned a 3 day IT system upgrade with provisions for maintaining service delivery during downtime”

33. Tested

Testing ideas and systems is a proven method of ensuring they work before launching them – so it could feature in your CV to great effect.


“Tested viability of new product line before launch, by running focus groups with customers”

34. Awarded

Awards are an excellent indicator that you are recognised and respected in your industry.


“Awarded marketing campaign of the year by marketing magazine”

35. Liaised

Networking with colleagues, stakeholders, customers and suppliers can allow you to build strong relationships and generate better results from them.


“Liaised with a number of large-account clients to discover more business needs and upsell services”

36. Motivated

Motivating team members is an effective method of boosting moral and getting the best possible results, so ensure that you include instances of motivating others in your CV.


“Motivated a team of 7 by setting challenging targets and offering new incentives”

37. Delegated

If you are in a management position, you need to delegate tasks effectively, so that you can dedicate your time to high-value work.


“Delegated admin tasks to junior staff, to allow senior team members more time for client management duties”

Adding key words to your CV

The key words you use in your CV, will largely depend on your industry and job, so don’t try to cram all of the above into your CV.

(Video) How to make the best CV UK: get noticed by employers and get interviews

Be selective and highlight the key words that are most relevant to the roles you are applying for, and work them in naturally to your profile, and role descriptions.

For more advice, check out my CV writing guide and example CV page.

Good luck job searching!


What are key words in a CV? ›

What are Resume Keywords? Resume keywords are words or phrases that describe specific job requirements. They are the abilities, skills, expertise, and values that the recruiter is looking for in a candidate.

How can I make my CV powerful? ›

7 Simple But Effective Ways to Make Your CV Stand Out
  1. Start strong. Start with a summary of your skills and key accomplishments. ...
  2. Emphasize results rather than responsibilities. ...
  3. Customize for the job you want. ...
  4. Highlight changes and growth. ...
  5. Demonstrate that you are connected. ...
  6. Show industry insight. ...
  7. Use power words.

What keywords are employers looking for? ›

Employers often search industry keywords like 'sales', 'information technology' and 'customer service' when searching for the perfect candidate, so it's important to select the industry you're looking to work in via the About your next role section.

What is an example of a key word? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

How many words is a good CV? ›

That “just right” length falls between 400 and 800 words. If your CV is less than 400 words, it is probably too short for you to show you've got the right skills for the position. If it's over 800 words, your potential employer likely won't have the time to read through all of them to find the highlights.

How do I get my CV selected? ›

Here is what I've learned:
  1. Outsmart the Robots. According to Sulaiman Rahman, CEO of DiverseForce, recruiters may not be the only ones you need to impress. ...
  2. Show Off Your Skills. ...
  3. Don't Restrict Work Experience to “Work” ...
  4. Let the Numbers Do the Talking. ...
  5. Keep Your Cover Letter Personal.
7 Sept 2020

How do you get your employer to notice you? ›

Here are five ways to get noticed by recruiters.
  1. Show no fear. “The best way to stand out to recruiters is to stand up to them” says Joseph Terach, CEO at career services firm Resume Deli. ...
  2. Communicate. Knowing what you want is a great way to stand out, Terach says. ...
  3. Be honest. ...
  4. Highlight your tenure. ...
  5. Let yourself shine.

What makes a good CV 2022? ›

Make sure your CV looks professional, e.g., clean & simple spacing, clear & consistent font & font size, highlight job specific info in bold… Unless specifically requested, exclude any references as these are irrelevant until a job offer is made.

Why does a CV get rejected? ›

You must ensure that when you list your jobs that you have accurate start and finish dates; usually stipulating the month and year will be sufficient. A CV without this information will be rejected because the recruiter will simply think you are trying to hide something.

Whats a good CV look like? ›

Include your job title, company name and dates of employment for each role. Then add up to six bullet points starting with action words and structured using accomplishment statements. Education: include details of your degree if you're a uni graduate and your A-levels and GCSEs if you're writing a school-leaver CV.

What are employers most looking for? ›

Top 10 Skills/Qualities Employers Seek:

Ability to verbally communicate with persons inside and outside the organization. Ability to work in a team structure. Ability to make decisions and solve problems. Ability to plan, organize, and prioritize work.

What are the 3 most important factors you look for in an employer? ›

Five Things to Look for When Considering a New Employer
  • Culture. Do you align with the company's core values and beliefs? ...
  • Opportunity. Does the organization offer learning and development and career growth opportunities? ...
  • People. Who will you be working with? ...
  • Stability. ...
  • Work-Life balance.

Do companies scan resumes for keywords? ›

Most companies use resume screening software, or Applicant Tracking Systems (ATS), to quickly filter and rank the thousands of applicants that apply to each job. These software rank your resume based on its relevancy to the job description. They do this by scanning your resume for specific skills and keywords.

What are the 5 types of keywords? ›

These are the five main keyword match types:
  • Broad match (max reach, min relevance)
  • Modified Broad match (slightly lower reach, greater relevance)
  • Phrase match (medium reach, medium relevance)
  • Exact match (min reach, max relevance)
  • Negative match (usually used to increase the relevance of the website visitors)
12 Aug 2019

What are 8 keywords? ›

Finding Your 8 Keywords
  • Degrees or Certifications.
  • University or College Names.
  • Job Titles.
  • Product Names.
  • Technical Terms.
  • Industry Jargon.
  • Job-specific Buzzwords.
  • Company Names.
31 Jul 2021

What are the 4 types of keywords? ›

When researching to discover a user's intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.

Should a CV have a photo? ›

In most cases you do not need to include a photo on your CV because they simply add no value to an application and they waste space. However, if you are in a country or industry where a photo is required, then make sure it looks professional and takes up minimal space.

Is 2 pages OK for a CV? ›

Two-page resumes are the new norm,” says Vicki Salemi, career expert at Monster. “If your resume encompasses two pages, don't overthink it — focus on the content on those two pages to make your skills and experiences shine.”

Is 3 pages okay for a CV? ›

The average length of a CV should be around two to three pages. Employers do not have strict requirements on a CV's length, but making the length of your CV two to three pages helps the hiring manager digest your experience for the position they're hiring for.

How do I know if I am selected for the job? ›

After your interview, a hiring manager or HR person would call you, congratulate you, and tell you that the company would like to offer you the position. They'll typically confirm the job title and the salary they're prepared to offer, and then you have a chance to respond.

How do I know if my CV is good? ›

  1. Is it tailored to the job role? Take a little time to compare your CV to the job you're applying for. ...
  2. Is it brief and clear? ...
  3. Is it free of common CV mistakes? ...
  4. Are work history gaps and/or job-hopping explained? ...
  5. Have numbers and examples been used to illustrate your skills and competencies?

How do I rock my CV? ›

20 ways to rock your resume
  1. Make sure you are emphasizing results, not responsibilities. ...
  2. Target skills/background for each position. ...
  3. Re-visit keywords for each position. ...
  4. Include a summary section. ...
  5. Use standard software. ...
  6. Aim for one page. ...
  7. Do not lie. ...
  8. Use action verbs.
29 Apr 2016

How can I get employers attention? ›

6 Creative ways to get an employer's attention
  1. Update your social media profile. ...
  2. Use multimedia to supplement your resume. ...
  3. Make strategic connections. ...
  4. Follow your dream employer's social media accounts. ...
  5. Start interacting with corporate social accounts. ...
  6. Personalize conversations.

How do I get my job application noticed all the time? ›

  1. The “Value Video Method” ...
  2. Use networking instead of applying “cold” ...
  3. Always tailor your resume. ...
  4. Introduce yourself to people and organizations before they're hiring. ...
  5. Let the hiring manager know you're interested and direct them to your application. ...
  6. Follow up after applying. ...
  7. Find a great recruiter to work with.
15 Apr 2020

How do you know an employer is interested? ›

  1. The hiring manager tries 'selling' you on the company. ...
  2. The interviewer nods and smiles a lot during the interview. ...
  3. They start to negotiate compensation. ...
  4. They say 'you will' rather than 'you would. ...
  5. They introduce you to other managers and peers. ...
  6. You find out the company has checked references.
14 Sept 2020

What are employers looking for in a resume 2022? ›

There are mainly four things that recruiters and hiring managers look for in the resume scanning stage: work experience, education, skill set, and personality.

What are the 7 basic steps to writing a CV? ›

Here are seven steps you can follow to write the perfect resume:
  1. Choose a format. ...
  2. Start with your contact information. ...
  3. Include your professional profile. ...
  4. Summarize your education and experience. ...
  5. Highlight your skills. ...
  6. Include your certifications. ...
  7. Conclude with additional sections.

How do you end a CV? ›

End with a professional sign-off, such as "Sincerely," "Thank you," or "Best regards."

What is the most important thing in a CV? ›

Arguably, the most crucial section of your whole job application. According to a Jobvite report, 67% of recruiters consider relevant work experience the most important thing they look for on a CV. In the CV work experience section, include up to 15 years of relevant job experience.

What is the most important element of CV? ›

The five basic but important elements to include in your resume should be: a heading, your objective, skills and experience, education, certifications and awards, interests and finally, references.

What are the two most important components of a CV? ›

Career Summary: An overview of your career should be included on your CV. Job Description: The inclusion of Job Descriptions with your Employment History will help the recruiters understand you better.

What are common CV mistakes? ›

Eight most common CV mistakes
  1. Spelling mistakes and bad grammar. A lack of attention to detail could outweigh your otherwise perfect CV. ...
  2. Focusing on duties rather than achievements. ...
  3. Using clichés. ...
  4. Incorrect information. ...
  5. Poor format. ...
  6. Failure to tailor. ...
  7. Job-hopping and employment gaps. ...
  8. Too long.

Should a CV be totally honest? ›

Honesty is indeed the best policy when it comes to your resume and cover letter. Never stretch the truth because even a tiny white lie could damage your credibility if the prospective employer finds out you fibbed.

How does a CV fail? ›

One of the most common kinds of CV joint failure is when the boot of your car is damaged resulting in a grease leak. Like any joint, the CV joint needs appropriate amounts of grease to keep the friction smooth and functioning.

What is the best CV color? ›

The best colours for a CV are usually neutral colours or darker shades of blue, purple and likewise. That said, there's nothing wrong with using a lighter shade if that's what you feel will work for your job application. In fact, pastel shades are also common to see on a CV.

What is the most effective CV format? ›

Combined Style CV. A Combined CV follows both the chronological and functional format, which makes the CV slightly longer than normal (Typically 3-4 pages). However, it does offer the best of both types of CV and is becoming a more popular structure to use.

How a modern CV looks like? ›

A modern CV doesn't have to be flashy. All it needs to do, is look professional, be easy-to-read, and show employers that you have the right skill and knowledge to perform in the roles you are applying for.

Which skill is most in demand? ›

The top skills in demand in 2022 are:
  • Coding And Software Enhancement.
  • Artificial Intelligence.
  • Networking Development.
  • Soft Skills.
  • Algorithms Designer.
  • Cloud Computing.
  • UI Designer.
  • Online Framework.
12 Sept 2022

Why should we hire you answer best? ›

Show that you have skills and experience to do the job and deliver great results. You never know what other candidates offer to the company. But you know you: emphasize your key skills, strengths, talents, work experience, and professional achievements that are fundamental to getting great things done on this position.

What are 3 things to look for in a job? ›

12 Factors to Look For in a Job Other than a Paycheck
  • 1) It makes a positive difference. ...
  • 2) You enjoy your co-workers. ...
  • 3) You feel appreciated and valued. ...
  • 4) You are trusted. ...
  • 5) It is something you love to do. ...
  • 6) It fits your personality. ...
  • 7) It challenges you to grow. ...
  • 8) The company's values align with yours.

What makes me stand out from other candidates? ›

These can be professional skills, areas of expertise, personal qualities, or any relevant experience. Also, consider any impressive accomplishments from your past or career goals that speak to your commitment to the field. Think of ways to out-do the other candidates.

What are 4 traits commonly sought by employers? ›

List four traits commonly sought by employers. Empathy, Easily teachable , Interpersonal skills, Self-direction and initiative, Flexibility and adaptability.

What makes for a good work experience? ›

A great employee experience is the result of people who are able to come together and help each other out, offer support, and collaborate in meaningful, productive ways.

What are keywords CV? ›

What are Resume Keywords? Resume keywords are words or phrases that describe specific job requirements. They are the abilities, skills, expertise, and values that the recruiter is looking for in a candidate.

How is CV scanned? ›

When you submit your CV, the ATS scans it and stores it in a database. The recruiter can then search this database using keywords such as specific skills, qualifications or job titles to create a shortlist of applications.

What should I write in key skills? ›

What are the best job skills on a resume?
  • Computer proficiency.
  • Leadership experience.
  • Communication skills.
  • Organizational know-how.
  • People skills.
  • Collaboration talent.
  • Problem-solving abilities.
9 Jul 2022

Do employers actually read CV? ›

On average, employers look at resumes for six to seven seconds. However, the amount of time that an employer spends looking at a resume varies from company to company. Some employers may thoroughly scan a resume, while others may scan it for only a few seconds.

How do I impress my employer on a resume? ›

Resume Do's
  1. An organized layout is VERY important.
  2. Put format first.
  3. Triple-check spelling and grammar!
  4. List experience in chronological order.
  5. Identify your achievements: Challenge, actions, and results.
  6. Show leadership.
  7. Incorporate statistics.
  8. Use words such as achieved, created, and influenced.

How does the employer know that everything in the CV is the truth? ›

Background checks.

It's very easy for a hiring manager to contact your former employers and educational institutions to verify what's on your resume. And even if employers somehow miss false or misleading information before an applicant is hired, the job seeker isn't really ever off the hook.

Should you be honest on your CV? ›

Your resume matters! It's the first piece of information a potential employer has about you, so it's best to be honest and accurate. Unfortunately, in their eagerness to get a dream job, many applicants sometimes embellish or exaggerate their resumes—usually either in their job history or level of education.

What should you not put in a CV? ›

So here they are, 10 things not to do on your CV:
  • Providing irrelevant personal information. ...
  • Burying important information. ...
  • Spelling, punctuation and grammatical errors. ...
  • Unexplained gaps in employment. ...
  • Lying or misleading information. ...
  • Adding references to your CV. ...
  • A long, waffly CV. ...
  • Badly formatted CV.

What should not be included in a resume? ›

11 things not to put on your resume
  • Too much information. ...
  • A solid wall of text. ...
  • Spelling mistakes and grammatical errors. ...
  • Inaccuracies about your qualifications or experience. ...
  • Unnecessary personal information. ...
  • Your age. ...
  • Negative comments about a former employer. ...
  • Too many details about your hobbies and interests.

How would you convince a company to hire you? ›

How to Convince a Hiring Manager You're the Right Person for the...
  1. Make a Good 1st Impression. First impressions are extremely important. ...
  2. Eliminate “Risky Business” Hiring managers don't want to hire risky candidates. ...
  3. Practice Your Interview Skills (Seriously) ...
  4. Offer SOLID References. ...
  5. Be a Solution.

What to say to impress employers? ›

9 Good Things to Say in an Interview to Impress (Examples)
  1. “I read your job description” ...
  2. “I was looking at your website” ...
  3. “I'm excited about the opportunity” ...
  4. “I'm a fast learner” ...
  5. “I have experience” ...
  6. “I'm flexible with my schedule” ...
  7. “I have a question for you” ...
  8. “Thank you for the opportunity”
4 Dec 2021

What can employers look up about you? ›

Employers can look into a number of facts about you, including your credit history, employment history, driving records, and criminal records. If an employer uses a third party to conduct a background check, The Fair Credit Reporting Act (FCRA) ensures it's lawful.

Can you lie about past work experience? ›

Once an employee has been found to have lied on their resume, the employer has the right to terminate the employment contract. The employee and employer relationship is one that's built upon trust. Finding out that the job was granted based on fictitious information causes this trust to be breached.

Do employers expect you to know everything? ›

Understand the job description

It's impossible to know everything about a company—and that's OK. Your interviewer isn't expecting you to know every detail. The key is to put in the work to understand these key areas, and then be yourself.


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